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Improving Search Results

The majority of Internet users turn to search engines or directories when searching for products, information and other Web content. Jupiter Research estimates that 70 percent of all online purchases originate from a search engine or directory. This means that in order to run a successful e-business your storefront must be prominently listed with the Internet’s leading search engines.

There are a number of methods to advance a website's search engine ranking

These methods are typically referred to as Search Engine Optimization, or SEO. There are a lot of myths and facts surrounding SEO (see column on right) but there are a few key facts about SEO you should keep in mind:

  • The website should be designed with SEO in mind
  • Your site should be rich with high quality content
  • Key words have lost their importance
  • SEO is an ongoing effort and the parameters should be updated regularly
  • There are no guarantees

Hundreds of companies offer SEO solutions costing anywhere from a few dollars to tens of thousands of dollars. Mercury offers several solutions. At the low end there is a simple plug-in for WordPress that assist in creating an SEO strategy. This is not intended to be an automatic total solution for SEO, but rather a tool to assist in the effort of creating the proper descriptions, tags and labels that help the search engine find your site. At the high end our premier SEO package includes the following:

  • Define SEO objectives
  • Perform competitor analysis
  • Keyword research
  • Create, review and provide Meta tags
  • Build and implement link popularity plan
  • Identify industry and local directories and submit to all free directories
  • Perform website load time and HTML validation testing
  • Submission to major search engines; Google, Yahoo and MSN
  • Monitor rankings
  • Traffic tracking and analysis
  • Provide recommendations
  • Adding fresh content
  • Tweak website structure and navigation
  • Continuous keyword research based on ranking
  • Regular review of competitors
  • Report on all industry and local directory submissions
  • Link exchange where practical

Ask us and we will design a custom SEO strategy for your website, whether it is a new or existing site.



SEO Myths and Facts

Google "SEO Myths and Facts" and you will find numerous references on this topic. Here are several good articles on what's real and what's fiction:

Facts and Myths, Source: The Karcher Group

Facts and Mistakes, Source:

Search Engine
Optimization ( SEO ) Myths & Facts
Web Duck