Home About Services Examples Contact and Support

Call 703-615-2149 for a free SEO review of your current website

Learn why every small business needs a website

Already have a website? Is it delivering the results you need?

Want to improve search results?

Drive traffic to your site with social networking

Common website mistakes

Building a website yourself?

Improving Search Results

The majority of Internet users turn to search engines or directories when searching for products, information and other Web content. Jupiter Research estimates that 70 percent of all online purchases originate from a search engine or directory. This means that in order to run a successful e-business your storefront must be prominently listed with the Internet’s leading search engines.

There are a number of methods to advance a website's search engine ranking. These methods are typically referred to as Search Engine Optimization, or SEO. There are a lot of myths and facts surrounding SEO (see column on right) but there are a few key facts about SEO you should keep in mind:

  • The website should be designed with SEO in mind
  • Your site should be rich with high quality content
  • SEO is an ongoing effort and the parameters should be updated regularly
  • There are no guarantees

Hundreds of companies offer SEO solutions costing anywhere from a few dollars to tens of thousands of dollars. Mercury offers a moderately priced tool called Traffic Blazer. This is not intended to be an automatic total solution for SEO, but rather a tool to assist in the effort.

Traffic Blazer Traffic Blazer – an advanced search engine optimization and submission tool – allows you to use the Internet’s search engines to your business advantage. Traffic Blazer includes site analysis and keyword suggestion tools and allows you to submit your business site to the Internet’s most prominent search engines and directories, including Google®, MSN®, Yahoo!®and the Open Directory Project

Traffic Blazer’s spider will crawl your site and assess its search engine readiness and provide critical optimization tips and guidance. The built-in keyword suggestion tool helps you find the exact keywords and phrases that will generate the most traffic and profit for your site. Once you have completed optimizing and analyzing your site, Traffic Blazer enables you to submit your site to more than 200 search engines and directories from across the world. Traffic Blazer provides you with the means to successfully promote your business to the Internet community.

 

SEO Myths and Facts

Google "SEO Myths and Facts" and you will find numerous references to the topic. Here are several good articles on the topic:

Facts and Myths, Source: The Karcher Group

Facts and Mistakes, Source: dummies.com